Adapting to Changing Client Behavior: Why Proactive Practices Win

Consumer behavior is shifting—again. From economic uncertainties to seasonal lulls, esthetic practices are seeing fluctuating service demand. What remains constant, however, is your clients’ need for great skincare. Even if they're spacing out facials or skipping treatments for now, clients are still buying the products they love. The key? Making sure they’re buying them through you. Being proactive about these shifts is how successful estheticians stay resilient—and Pomp is here to help you do just that.

At Pomp, we understand how unpredictable service bookings can feel, especially during slower seasons or as consumer confidence ebbs and flows. That’s why we’ve created a retail solution that allows you to stay connected and profitable—no matter what’s happening with your service calendar. With Pomp’s software, you can easily recommend and sell retail products directly to your clients, ensuring they stay on track with their skincare routines while you continue to earn revenue, even between visits.

Retail isn't just a backup plan—it’s a critical pillar of a modern esthetic business. By leaning into product education and at-home care, you build deeper client trust and secure recurring revenue that doesn’t rely on appointments. With Pomp, you can provide personalized product recommendations, streamline retail sales, and track performance with ease. Whether your client is coming in for a treatment or browsing from home, your business is always open.

The esthetics landscape is evolving, but the need for expert guidance and quality products isn’t going anywhere. By planning ahead, embracing change, and partnering with a retail platform like Pomp, you’re setting yourself up for long-term success—through any season. Let’s grow your business together, one product at a time.