“I read an article about it”, “I saw this somewhere”, “This girl I follow"

We are all guilty of using these phrases. Phrases that tend to translate to: “Well, I saw it on TikTok.”

We are in the era of TikTok skincare trends and the endless aisles of drugstore products. It's easy to feel overwhelmed by the sheer volume of information vying for our attention. Viral videos showcasing the latest miracle serums to celebrity-endorsed skincare lines promising results. The world of skincare can sometimes feel like a daunting maze to navigate. Everyone is preaching their beauty secret as gospel. But what we fail to realize is how big of a deal skincare is. It is often used as a marketing ploy when the message is true: what we put on our skin matters.

Amidst the noise and chaos of the skincare industry, there exists a beacon of clarity. Professional-grade skincare and expertise recommended by licensed estheticians. Here's why partnering with your esthetician is the smartest choice for your skin's health...

The Pitfalls of Mass-Produced Cosmeceuticals

It's crucial to understand the fundamental differences between mass-produced cosmeceuticals and professional-grade skincare. As "skintok" trends cycle, so do the products begging for your credit card. These products tend to be in grocery and drug store aisles. They are boasting attractive price points, but falling short in ingredient quality and efficacy.

Mass production compromises the quality of ingredients. They are resulting in formulations that may not deliver the desired results. You buy a vitamin C serum at a low price point with the promise it will even your skin’s texture. However, the concentration of vitamin C needed to achieve the results you’re looking for is not found in cosmeceuticals. Professional-grade skincare is formulated with higher concentrations of potent ingredients, professional products penetrate the skin. They are yielding superior and longer-lasting results. These differences boil down to molecular technology. The active ingredients within professional skincare are the proper molecular size. Meaning, they can penetrate the skin. Giving you the results you were looking for from cosmeceuticals.

The Importance of Expert Guidance

One of the distinguishing factors of professional skincare is the guidance and expertise required for use. We’re nervous to invest in these products because we can’t find them in grocery or drug store aisles. But this is because they are first sold to spas and medical skincare facilities. The higher quality equates to the general public needing expert guidance to use them. This guidance is often given by licensed estheticians. Unlike the impersonal aisles we browse, estheticians offer personalized recommendations for these products. Tailored to each unique skincare need.

We like to play doctor for ourselves. We self-diagnose our skin’s needs and texture. Without knowing if our diagnosis is accurate. So the cheaper products we buy in bulk can sometimes lead to adverse reactions from our skin. Creating a never-ending, over-consumption cycle. When we have an esthetician guide us, the products we are investing in provide the results we look for. Because we receive an accurate diagnosis for our skin. By partnering with a licensed esthetician, clients gain access to expert advice. Real guidance that goes beyond surface-level skincare. Estheticians take the time to understand their clients' skin concerns. Offering tailored solutions and product recommendations backed by years of training and experience.

Making Skincare an Investment, Not an Expense

Our culture views skincare as a luxury. Or even an expense. But it's time to shift our perspective and recognize it as an investment in our skin's health and vitality. We don't have to succumb to the allure of cheap, mass-produced products. Investing in professional-grade skincare recommended is a decision that pays us back.

Prioritizing quality over quantity, we buy skincare rooted in efficacy and sustainability. Seeking recommendations from an esthetician allows for informed decision-making. With an esthetician as our guide, we can ignore the aisles of skincare with confidence. Knowing that our skin's health is in expert hands.